Our Story

Our journey began with passion, purpose, and a little push from Dad over evening chai. After studying at FAD Pune and working in Mumbai’s fashion scene—sourcing silks, pairing laces, and perfecting cuts—Divya returned home during the lockdown, where the idea of Label Divya Chawla was born in a modest parking room with nothing but fabric, ambition, and dreams stitched together. What started as a small setup has now grown into a destination for the modern Indian woman, with her sister Akanksha as the backbone since the very beginning. Together, they have built a label that redefines bridal and festive wear, offering everything from timeless basics to statement pieces, making Label Divya Chawla a one-stop shop for every bride and beyond. At its heart, the brand promises comfort, versatility, and effortless style—designed for the girl who wants to feel like herself, on her wedding day and every day after.